Living longer, but not healthier?

We are living longer, but not necessarily healthier. That’s a bit of a brain melt for me, how do those two facts not interrelate?

The bureau of stats says women can expect to live to 84, while men will enjoy their 79th birthday. Which is nice to know.

The flip side is that somebody born today, will have about 12 months more serious illness in their lives than somebody born 30 years ago.  It all comes down to our lifestyles today and in the future and the increase in lifestyle diseases, like type 2 diabetes.

Health is a real issue in Australia, sedentary lifestyles, poor diet and a lack of real health education is a problem, Australia is continually one of the most obese countries on the planet.

There are 4 key trends that are driving for a different future, to help undo some of these lifestyle issues. A combination of tech, research and a change in the way health is delivered. With the right investment, these could build a whole new future for Australia:

Democratisation of health

The barriers to health knowledge are being broken down by technology and access to data. What only a few people knew a few years ago is being opened up to a much wider audience. This combined with digital access to doctor and medical services and easier connections to pharmacies is changing the face of the health world. If we can add a layer of health education, we can all stop guessing and get more control and access to health knowledge.

Personal health, not general

Most health is general health, it’s designed for the masses. Things like calorie counts for men v women, an average for example. With the advent of Internet of Things and more connection to our own data about our health, fitness and food intake we can create more personalised health advice.


Starting with simple tracking devices to machines that connect to us, to implants and ingestible technology. This field is rapidly growing to truly work out what is happening inside of us and help to predict and understand our health & wellness. Simple platforms like Rthm can already start to track your sleep, heart rate, activity and connect it with your DNA.


The best way of decreasing issues is to prevent them in the first place. A whole wave of new platforms are bringing data together to help prevent and solve the problems of health, disease and widespread general issues.  Big health companies are leading the charge, but there are others, like Alphabet (Google) who are pushing forward to try and solve the future health issues.

Want to live in a healthier world? Maybe invest in a health portfolio and support these amazing efforts in Australia and around the world.

Find our more about Zuper Health Option

Jon Holloway

Founder at Zuper, product guy. Snowboarder and wannabe futurist.

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